Categories: Owner blogs

Why using a holiday letting agent is the smart choice

Are you considering venturing into the world of holiday lets? Unless you have experience in this department, the prospect can seem rather overwhelming. Once you’ve secured your property to recoup costs you’ll want to see the bookings come rolling in – however, it’s not quite that easy. Here at Cornish Secrets we’ve been in the sector for over a decade so we know the challenges ahead.

We’re often asked by owners how to make the most out of their investment, naturally we’d suggest using a holiday letting agent (we can think of one in particular…), but we’ve listed below a few things to consider while you decide how to handle your holiday home.

Be discovered…
You can own a truly idyllic property, but unless it’s presented to an audience, you’re unlikely to receive many bookings. Building a website is most owner’s first port of call and while it’s necessary it can also be costly. You can build your own website but it’s unlikely to perform as you want it too. We have invested a lot of money to ensure our website is user friendly, easy on the eye with an online booking system.

Being available…
Bookings can come in morning, noon and night which can require working outside of the usual Monday to Friday, 9-5pm routine, particularly if you haven’t an online booking system in place. Your online calendar will need to be up to date to prevent complications and many guests will also expect to be able to pay securely online.

Hand over the hassle
Arranging cleaners, organising linen, managing maintenance as well as keeping your property’s outside space well groomed is no easy feat. You’ll also need to be holiday letting compliant, meaning a fair few health and safety checks such as gas checks, PAT testing and complying to fire regulations.

Our little black book is full of trusted tradesman and tip top cleaners, which can save hassle and time. Over the years we have built relationships with local businesses which are on hand when problems need sorting.

Looking the part…
We all love to swoon over a swanky property, and that’s more important than ever when booking a potential holiday. While iPhone’s can take incredible images, or you may consider yourself a budding photographer, but there’s a lot that goes into taking property images with the right style and tone. We work with some of the industry’s most talented photographers who specialise in property photography. We don’t pass these costs on to the owners as we know how important standout imagery is in a crowded market.

Videography has also become a huge part in showcasing properties and also the locations they’re situated in. From aerial photography and 360 video tours, our drone operators are fully licensed and are knowledgeable about the legalities surrounding aerial footage. Something you won’t have to be hassled with.

Battling the competition…
It’s a competitive market and making sure you’ve priced your property in line with others can take a fair bit of research. Knowing the peak seasons, noticing trends, when to increase or decrease rates and how to maximise bookings is an integral part of business.

Becoming Google savvy…
Once you have your website, you want it to be seen. Search engine optimisation (SEO) is big business, and it’s ever evolving and super competitive, but crucial in generating bookings. Our SEO strategy see us with high-ranking pages and strong traffic because we work alongside technical experts to ensure we’re seen by the right people.

Becoming a marketeer…
Pay per click advertising, placing an advert in print, or launching a Facebook campaign… marketing can be a minefield and you can easily end up overspending. We invest in marketing to make sure our brand is noticed, saving you the hassle of scratching up on your advertising lingo.

Being in the know…
It’s quite possible that you don’t live or aren’t that familiar with the area your holiday home is located. Choosing a holiday letting agent which has a local team, means you have experts in the sector and the area. Guests often want to know the best places to eat, towns to visit nearby and what surf school to enrol in. We have all the answers and go that extra mile with our useful resource and sister brand The Great Cornwall Guide.

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